Tailor-made web development

I choose the stack based on the real needs of the project, not out of habit. Next.js and TanStack for React apps with SSR, Astro for fast content-first sites, Node.js for backends and APIs. I continuously study and experiment to adopt what works best.

• Next.js / Astro / TanStack
• Node.js and REST APIs
• SSR, SSG, ISR
• TypeScript and code quality

The online store is built around your specific sales process. I have developed over 80 Prestashop modules using the latest CMS technical solutions, adding features to improve SEO, admin utilities to simplify merchants’ work and integrations with external systems, without neglecting security and performance.

• Integration with existing systems
• Custom sales workflows
• Performance & PageSpeed
• Scales with your business

A neglected site becomes a liability: security vulnerabilities, module incompatibilities, performance drops. With my custom modules I reduce issues around security, performance and compatibility: I manage database queries and use essential front-end code. I keep everything updated and handle updates, backups, uptime monitoring and corrective actions.

• Security updates
• Automatic backups
• Uptime monitoring
• Always up-to-date

When Prestashop doesn't do exactly what you need, I develop a custom module. I have already built over 80 Prestashop modules and continue developing new ones to improve multiple aspects of an e-commerce site and stay competitive on the web. I build them based on the guidance of the companies I have collaborated with for years, automating repetitive flows and reducing manual errors.

• Custom modules
• API integrations
• Multi-shop compatible
• Continuous updates

A slow or poorly structured theme hurts both sales and SEO. I started developing my own theme when I realized it was necessary to improve website performance. The themes I build are lightweight, fast and brand-focused, but they need attention beyond visuals: they are linked to dedicated modules and handle many technical aspects together with the interface. With child themes I achieve flexible customizations while preserving stability and performance.

• Responsive design
• SEO-friendly
• Performance optimized
• Brand identity

I build custom software to digitize complex processes. I have created industrial management systems and real estate platforms integrated with Laravel and Alpine.js, plus desktop applications in Tauri for data analysis and business decision support.

• React + Laravel
• Tauri (desktop apps)
• Real-time & REST APIs
• Authentication & roles

Technical optimization is the starting point for real visibility. I work directly in the code to take care of speed, JSON-LD microdata, webmanifest and content architecture. I analyze Search Console data and Core Web Vitals to remove technical bottlenecks and align performance to business conversion goals like contacts or product sales.

• Technical SEO audit
• JSON-LD microdata
• Webmanifest & architecture
• Core Web Vitals

I set up proper event tracking, analyse Google Analytics data and run ads campaigns to generate contacts or sell products. I integrate Google Merchant Center and Google Tag Manager, and over the years I have learned this area to support the companies I follow so the websites I build take these aspects into account and are not ends in themselves.

• GA4 analytics
• Event tracking
• Ads campaigns
• GTM & Merchant Center